XRP.
CAFE
This project is a series of social media graphics created for XRP.cafe, a community-driven NFT marketplace, launchpad, and website built on the XRP Ledger. The graphics were designed to build community engagement, announce events, and promote platform features while maintaining a lighthearted, playful, and visually consistent brand identity.
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timeline
CRYPTO
The Ask
Establish a recognizable, character-driven visual language for XRP.cafe’s social presence.
Support key announcements, events, and milestones with bold, memorable content.
Increase community engagement through humor, cultural references, and timely campaigns.
The Design
The XRP.cafe brand leans into a bright, character-driven aesthetic with the iconic coffee cup as the central figure. Each graphic balances bold typography, vibrant colors (primarily the signature XRP.cafe blue), and simple yet expressive character illustrations to create fun, instantly recognizable content. The design strategy focuses on relatability, pop culture relevance, and playful storytelling to foster community loyalty.
THE DELIVERABLES
Event Promotions:
Cafe Accelerator Announcement and Cross-Chain Jeopardy graphics promoted platform events and community games to drive participation.
Product Features:
We Have NFTs and Just Mint NFTs graphics were created to highlight the marketplace’s core offerings and encourage NFT minting and trading on XRP.cafe.
Cultural & Seasonal Moments:
Naruto Speed Cup, Stay Spooky, St. Jude Summer, and XLS-20 One Year graphics celebrated seasonal holidays, anime-inspired humor, charity partnerships, and community milestones.
