FIRST
LEDGER
First Ledger is a crypto token launchpad and trading platform built on the XRP Ledger (XRPL). This branding project aimed to develop a bold, approachable identity that reflects the platform’s fast-paced nature, reliability, and community-driven ethos.
client
role
timeline
CRYPTO
The Ask
Establish a distinctive, memorable brand identity for First Ledger.
Position First Ledger as a fun, fast, and reliable platform in the growing crypto landscape.
Build a visual system that could scale across social content, partnerships, and merchandise.
The Design
The First Ledger brand balances professionalism with playfulness. Inspired by the community-driven culture of the crypto space, the brand leans into humor, memes, and shareable content to stand out. Clean geometric shapes, bold typography, and a vibrant color system give the brand its modern and energetic personality.
THE DELIVERABLES
Logo System: Created a primary and secondary logo with clear spacing rules for standalone and collaborative use.
Color Palette: Developed a versatile palette combining neutral bases with high-energy accents like blue, green, yellow, and red to match the fast and playful tone of the brand.
Typography: Implemented Helvetica Neue Extended and Helvetica Neue to create a clean, bold, and confident typographic system.
Brand Voice: Defined a tone that blends humor and reliability, using memes and community-first language to drive engagement.
Brand Applications: Designed mockups for social media, merchandise, and collaborative assets to showcase brand flexibility and impact.
