CONFLAGRATION
DISTILLING
Conflagration Distillery Co. is a premium spirits brand rooted in craftsmanship, community, and a deep respect for first responders. This branding project modernized the visual identity while honoring the distillery’s firefighting heritage and family-driven story. The goal was to create a cohesive system that authentically connects with the target audience through bold storytelling, refined visuals, and meaningful cultural references.
client
role
time line
BOOZE
The Ask
Develop a unified and scalable brand identity for Conflagration Distilling.
Celebrate the company’s firefighting roots while appealing to a modern, design-conscious market.
Establish a strong visual system adaptable to packaging, merchandise, web, and social media.
The Design
This project centered on preserving the heart of the Conflagration story while elevating its visual language. The balance between modern minimalism and historic detailing ensures the brand feels timeless yet fresh. The photographic treatments, illustration style, and carefully chosen typefaces contribute to a brand that feels both premium and personal.
THE DELIVERABLES
Logo System: Redesigned the brand symbol and wordmark, balancing simplicity and legacy. The modernized dragon retains personal family significance while the Maltese cross remains part of the extended brand system.
Color Palette: Curated a bold and meaningful palette inspired by firefighting — rich reds, golden yellows, and deep blues — combined with modern extensions to evoke emotion and versatility.
Typography: Introduced a dynamic typographic system using Gin, Franchise, Black Heat, and Gotham to deliver hierarchy, craftsmanship, and character across brand touchpoints.
Illustration & Photography: Victorian-style illustrations and sepia-toned photography were integrated to infuse the brand with authenticity, nostalgia, and visual richness.
Applications: Created mockups, social outreach visuals, merchandise, and a website system to demonstrate real-world adaptability and brand consistency.
